Website audits · Design · Development

Your website should make the next step obvious.

I help small businesses, service providers, and local organizations understand what’s confusing visitors — then fix the structure, messaging, and paths that should convert.

Start with a website audit if your site looks finished but isn’t bringing in inquiries. You don’t need a rebuild to get a clear, honest answer.

Website Audits From $199

Ontario-Based

Work Directly With Kayla

UX · Accessibility · Conversion Reviews

Who I help

Businesses whose websites should be working harder

KG Glam Designs works with owners who care about their business — but suspect their site is costing them inquiries.

A good fit if you are…

  • A small business or solo operator
  • A service provider with a local or regional audience
  • An entrepreneur launching or refreshing your online presence
  • A local organization with an outdated or underperforming site

Common problems I see

  • Visitors can’t tell what you offer within seconds
  • Navigation hides the path to contact or booking
  • Inquiry rates stay low despite traffic
  • The design feels dated compared to competitors
  • Messaging doesn’t match how you actually work
  • Accessibility or mobile issues quietly block people
Services

How I can help

Start with an audit if you already have a site. Commission a build if you need one designed and developed properly.

Start here

Website Audits

I review structure, messaging, and conversion paths, then tell you what to fix first — before you spend on a rebuild.

See audit options →

Web Design

Clear page architecture, visual hierarchy, and writing support so visitors understand the offer without hunting.

Plan a design project →

Development

Custom, maintainable front-end builds — forms, integrations, and performance included, not bolted on later.

Talk about a build →

Consulting

Decision support when you need a senior pair of eyes on UX, information architecture, or a stalled website.

Start a conversation →
Chapter One The Audit

What a website audit actually is

A website audit is a structured review of how your site performs for real visitors — not a vague “SEO report” or a sales pitch for a rebuild. I tell you what’s blocking people, what to fix first, and whether a larger project is even necessary.

What I review

  • Homepage effectiveness and first impression
  • User experience and page flow
  • Navigation and information structure
  • Accessibility basics
  • Mobile usability
  • Conversion paths and calls to action
  • Technical concerns that affect trust or performance

What you receive

  • Clear findings written in plain language
  • Prioritized recommendations — fix now vs. fix later
  • Specific notes on messaging, layout, and UX
  • An honest read on whether a rebuild is worth it
  • Direct answers from Kayla — not a templated PDF

What happens after

  • You decide: improve the current site, or plan a rebuild
  • If we move forward, you already have a clear brief
  • If not, you still leave with actionable direction
  • No pressure to commission design or development

Review

I walk your site the way a new visitor would — homepage first, then the paths that should convert.

Diagnose

I name the friction: unclear offer, weak hierarchy, form drop-off, missing trust, or a next step that never appears.

Recommend

You get prioritized changes — what to fix now versus what belongs in a larger redesign.

Decide

Keep your current site and improve it, or move into design and development with a clear brief.

The process

From audit to launch — one clear path

Not every client needs every step. Many start with an audit and stop there. If a rebuild makes sense, the process stays straightforward.

Audit

Find out what’s blocking visitors and what to fix first — before you spend on a redesign.

Clarify

Turn findings into a focused plan: structure, messaging, and priorities everyone can agree on.

Design

Build page architecture and visual hierarchy that explain the offer and guide people to act.

Build

Develop a maintainable site with working forms, clear paths, and the details handled properly.

Chapter Two The Work

What audit findings look like when they’re fixed

Representative examples — not client projects. These are recurring problems on business websites: pricing that doesn’t help people choose, forms that lose inquiries, team pages that don’t earn confidence.

Before: pricing tiers with equal visual weight and no recommended plan
Before
After: pricing tiers with a named recommended plan
After

Representative Example

Not a client project
Pricing page

When every plan looks like the right one

  • Problem Three service packages — but intake calls kept starting with “Which one do I need?”
  • Observation Same card weight, same buttons, same-length feature lists. No signal for which tier most clients choose.
  • Recommendation Name a recommended tier and compare only what affects the decision.
  • Outcome The page answered the tier question before the contact form.
Read the pricing case study →

Representative Example

Not a client project
Contact form

When inquiries start but don’t get sent

  • Problem The contact form was the main inquiry path — but people started and didn’t finish.
  • Observation Errors only after submit. Internal labels. Required fields hidden until validation failed.
  • Recommendation Plain labels, upfront required markers, validate as people type.
  • Outcome Inquiries could reach the inbox without a guessing step.
Form UX case study →

Representative Example

Not a client project
Team page

When the team page doesn’t answer “who do I get?”

  • Problem Visitors read About — then emailed asking who they’d work with directly.
  • Observation Inconsistent bios and titles. No clear primary contact.
  • Recommendation Standardize format, lead with role, put the main contact first.
  • Outcome The hiring question was answered on the page, not in the inbox.
Team layout case study →
Why work with Kayla

Founder-led — not agency handoffs

When you hire KG Glam Designs, you work with me directly. You get clear explanations, straightforward recommendations, and work handled personally from first message through delivery.

Direct communication

You hear from Kayla — not a sales desk, account manager, or junior developer reading a brief for the first time.

No outsourcing

I do the audit, the design thinking, and the development. Your project doesn’t get passed to a subcontractor you never meet.

Practical recommendations

I tell you what will actually help visitors — not what pads a proposal or pushes an unnecessary rebuild.

Work shaped to your business

Your audience and goals drive the decisions. I don’t drop you into a one-size template and call it done.

Published audit pricing

Homepage audits from $199. Project ranges confirmed in writing before any build begins — no mystery retainers.

Reply within 24–48 hours

Email hello@kg-glam-designs.ca or call (519) 494-0819.

The Founder Kayla Gagné

I started KG Glam Designs because most sites look finished and still confuse people.

I’m interested in how people actually decide — what they notice first, where they hesitate, and what finally makes them reach out. That curiosity is the through-line in every audit, design, and development project I take on.

If you want someone who treats your website as a product with a job to do — not a template to dress up — we’ll get along.

Meet Kayla
Leah's Review Room website homepage — academic editing and proofreading services
Leah's Review Room — homepage after redesign. St. Thomas, ON. Used with permission.
Client Project

★★★★★

“KG Glam Designs completely transformed my online presence. My new website looks clean, modern, and reflects my brand perfectly. Within the first few weeks after launch, I started receiving more inquiries through my site than ever before.”

Leah Daigneault Owner, Leah's Review Room St. Thomas, ON

Start with an audit — then decide if a rebuild is worth it.

You don’t have to commit to a full website to get a clear answer. I’ll tell you what’s blocking people, and whether design, development, or a smaller fix is the honest next step.